Grooveeffect

Interview with AC Slater

Lina Abascal — Wed, 02 Nov 2011 17:34:48 -0800

We hit up San Francisco's 18+ weekly Wednesday event EPR (electro pop rocks) to see AC Slater throw down some big Brooklyn bass. ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

Deadmau5 at the Civic Center Auditorium San Francisco

Lina Abascal — Sun, 30 Oct 2011 23:49:46 -0800

Photos by: The Holy Mountain Deadmau5, in San Francisco, on Halloween weekend. Sold out, obviously. As if Joel Zimmerman the man under the mask needed any help attracting thousands of electronic music lovers, his openers Tommy Lee, Dj Aero, SOFI, and Feed Me helped pack the house along with co-headliners A-Trak and Fatboy Slim (yes ALL these people on one stage starting at 5pm.) The quality and production level of Deadmau5's shows has increased over the last few years as the Canadian produ ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

Skrillex and 12th Planet in San Francisco

Lina Abascal — Sat, 29 Oct 2011 14:08:59 -0800

Photos by Holy Mountain When Skrillex and 12th Planet play a show together, their infectious attitudes make even fans with the best spot in the crowd jealous they can't join the two in a stage dive. The Mothership Tour, Skrillex's North American 55 city headlining tour hit San Francisco Halloween weekend at the Warfield theater. The San Francisco date was the first of the shows country wide to sell out said Skrillex. As the tour travelled the country, Skrillex brought some of his favorite t ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

HARD New York with Skream and Benga

Lina Abascal — Wed, 19 Oct 2011 12:01:22 -0800

To finish off the wild CMJ week, HARD (event production company based out of LA) is in the big apple with an amazing show. The kings of dubstep Skream and Benga are headlining at Terminal 5, along with support from moombahton master Dillon Francis. Joker, Gesaffelstein, and the man behind HARD, Destructo, The event is all ages (crossing our fingers it doesn't look like a LA all ages event) and begins at 8 pm. Tickets are available here and have increased in price over time. ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

Escape from Wonderland Trailer and Lineup

Lina Abascal — Tue, 11 Oct 2011 18:21:47 -0800

Insomniac's brand new event Escape from Wonderland is competing with HARD Haunted Mansion and Monster Massive on Halloween weekend, but after the release of their promotional trailer, the competition is getting blown out of the water. Unlike many of Insomniac's amazing past trailers (remember the EDC one....) this trailer is more of a short film and less of a preview of what the party is going to be like, but remember, that's because this is it's first year! This is my top choice for Halloween ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

Our Personal CMJ Schedule 2011

Lina Abascal — Mon, 10 Oct 2011 14:21:52 -0800

So if you're lucky enough to be hitting up the annual music conference, marathon, and film festival, I'm sure you're as excited as I am right now about next week. Here's some events I suggest you make time in your busy schedule for. My focus is obviously electronic based, with a few indie and dance bands and a strong focus around some of my favorite labels Trouble & Bass, Mad Decent, and Dim Mak. Tuesday 10/18 LA Riots + VHS or Beta 7-7:45 Brooklyn Bowl Rock n' Roll Photography Exhibit ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

Drop the Lime Live at the Mezzanine

Lina Abascal — Sun, 09 Oct 2011 12:31:21 -0800

Photos by Greg Hill View the rest here As his debut with a live band, Drop the Lime, founder of Trouble & Bass performed at San Francisco's concert venue the Mezzanine, along with other members of his label Thursday, September 29. The San Francisco date was the bands first since the Trouble & Bass 5 year anniversary party in New York City, a wild success, but the performance showed the amount of practice the four had put into a live set, causing them to come off as anything but amateu ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

Star Slinger at Popscene San Francisco

Lina Abascal — Sat, 08 Oct 2011 11:43:47 -0800

On Thursday night, the United Kingdoms own Star Slinger made an appearance at the Rickshaw Stop in San Francisco to demonstrate why Pitchfork and other notable blog sites have dubbed him one of the stars of tomorrow. Star Slinger, whose real name is Darren Williams, has released 3 full length projects. His wonderful debut Volume 1, came out in 2010 and received praise for it's ability to balance sweet soul samples usually used in Hip-Hop and transition them into dance/electronic music banger ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

Tiesto College Invasion Tour in Fresno

Lina Abascal — Fri, 07 Oct 2011 19:08:56 -0800

Photos by Holy Mountain As part of his college invasion tour, Tiesto along with opener Porter Robinson gathered in the Selland arena for a crowd of middle California college kids for an early show. Bay Area favorite, John Beaver, began the night with an energetic set full of every teenagers EDM playlist hits, from electro to dubstep. His energy and song selection pumped the crowd up so much, Tiesto's management resorted to asking Beaver to tone it down, allowing Porter and Tiesto time to rai ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture

Jean Paul Gaultier Exhibit Comes To San Francisco

Jazper Abellera — Fri, 30 Sep 2011 01:19:37 -0800

Likely after the critical and financial success of the Alexander McQueen 'Savage Beauty' exhibit at the Metropolitan Museum of Art that ran this past summer, another show featuring the work of one of fashion's most influential and innovative figures, French haute couture designer, Jean Paul Gaultier, is making its way to San Francisco. After premiering in Montreal and making a stop in Dallas, the travelling exhibit, titled 'The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwal ... READ MORE >>

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Grooveeffect - Urban Style, Streetwear, and Culture